Independent sponsorship valuations.

Built by The Sponsor, FMV Index™ is the only independent sponsorship valuation tool built specifically to determine the fair market value of sponsorships. It helps brands and rights holders understand what a sponsorship is worth and whether the sponsorship price reflects current market value. FMV Index draws on eight years of proprietary valuation methodology, a growing database of more than 250 verified sponsorship deals across professional sport, and a weighted scoring framework derived from The Sponsor's research with brand and marketing leaders.

Understanding FMV

If you have any other questions not answered above please contact us at info@thesponsor.com.