Published valuations, market research and commentary.
The FMV Index™ editorial archive - annual league valuations, deep research reports, market commentary, and external coverage of our work in the trade and national press.
Coverage
Rule The Roost - Tottenham Hotspur Podcast
- BBC News£33.6M·Chelsea and Sunderland: Why do two Premier League clubs not have a sponsor on front of shirts?
- The Telegraph£20M·Tottenham dealt £20m sponsorship value blow by relegation scare
- City AM£45M·Welsh rugby missed out on £45m in previous Principality Stadium deal
- TalkSport£150M·Manchester United new stadium naming rights deal
- SportsPro-38%·Premier League shirt sponsorship value - betting ban analysis
- The Sun£150M·Manchester United Old Trafford stadium name - Wembley comparison
- Manchester Evening News+£8.9M·Manchester United face crucial commercial campaign
More from FMV Index™
6 ARTICLES
Undersell or Walk Away: What Chelsea and Welsh Rugby Reveal About Pricing Power in Sponsorship
Chelsea and Welsh rugby expose how different commercial decisions can produce very different long-term outcomes.
European Stadium Naming Rights FMV 2026 - Analysis
75 stadium naming rights fair market valuations, the most comprehensive valuation of stadium naming rights ever conducted in Europe.
US Stadium Naming Rights and the Pricing Mistakes European Clubs Keep Making
Why European rights holders consistently misprice stadium assets - and what they should learn from US comparables.
Arsenal's Sleeve Asset Set to Reach £20m as Visit Rwanda Deal Ends
An FMV Index™ breakdown of how Arsenal's sleeve inventory should price post-Visit Rwanda - and which categories will compete hardest.
Premier League Fair Market Sponsorship Values 2025
The full FMV Index™ ranking of every Premier League front-of-shirt asset, shows some parties are getting a good deal while others are overpaying.
BJ88 Pays 185% Above Market Value for AFC Bournemouth Sponsorship
Shows the extent gambling brands are willing to pay above the market rate to secure Premier League rights.
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The inputs, scorecard and market regression model behind every FMV Index™ valuation.
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