SOLUTIONSFMV Index™·Commissioned valuations

Solutions

Independent sponsorship valuation and pricing intelligence, from individual assets to detailed analysis and bespoke portfolio work.

01

Valuation Sheet

An independent valuation establishing what a sponsorship asset is worth in the current market, delivered as a concise valuation sheet.

The Valuation Sheet is a concise, authoritative valuation. It provides the valuation conclusion; the detailed evidence and analysis supporting that conclusion are reserved for the Valuation Report.

What’s included

  • Fair Market Value
  • Calculated valuation range
  • Valuation date
  • Summary of the FMV Index methodology
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Valuation Sheet — page 2Valuation Sheet — page 1
02

Valuation Report

A comprehensive independent valuation providing the analysis, market evidence and comparable transactions supporting the Fair Market Value conclusion.

For sponsors considering a new partnership or renewal, the report can also provide independent sponsorship pricing due diligence, assessing a proposed rights fee against Fair Market Value and current market evidence.

What’s included

  • Fair Market Value and calculated valuation range
  • Sponsorship Strength Score
  • Reputation, Audience and Contribution analysis
  • Comparable sponsorship transactions
  • Market benchmarking and analysis
  • Key valuation assumptions and adjustments
  • Detailed explanation of the valuation conclusion
  • Proposed rights fee versus Fair Market Value, where applicable
  • Premium or discount to Fair Market Value, where applicable
  • Detailed methodology and supporting evidence
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Sample Valuation Report

03

Bespoke & Portfolio Valuation

Bespoke valuation work for organisations requiring analysis beyond an individual sponsorship asset. Projects are scoped around the specific decision or question being assessed.

Examples of bespoke work

  • Valuation of complete sponsorship portfolios
  • Comparison and benchmarking of multiple sponsorship assets
  • Valuation of multiple assets within a single property
  • Pricing analysis across different properties, markets or asset types
  • Future-value forecasts for new or redeveloped stadiums and venues
  • Modelling the impact of changes to audience, infrastructure, sporting performance or commercial rights
  • Scenario analysis for proposed changes to a sponsorship property
  • Multi-year valuation forecasts
  • Bespoke commercial valuation projects
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Bespoke & Portfolio Valuation Example — image to follow

Need an independent sponsorship valuation?

Whether you need the Fair Market Value of a single asset, detailed pricing due diligence or a bespoke valuation across multiple assets, speak to FMV Index about your requirements.

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